It seems like the word transformation crops up about everywhere you look these days, so here’s a little secret. Since we haven’t yet achieved maximum hype, just insert the word “transformation” into any project title and it will significantly increase the odds that it will be supported or funded. Case in point. Maybe you have […]
Category: Innovation
Exploring Project Benefits
There’s an old quote from Harvard Business School professor Theodore Levitt that goes, “People don’t want to buy a quarter inch drill bit, they want a quarter inch hole!” One of the main insights from this statement is that businesses must shift their thinking away from an internal focus of what they produce, and instead […]
Shiny Projects vs. Clear Problems
Everyone loves shiny objects. We’re hard-wired from a very early age to be lured in by new things. Look no further than the “unboxing videos” phenomenon and you’ll realize the truth of this. Even I must confess that I REALLY enjoy getting my hands on something new, opening it up, and testing it out. Here’s […]