There’s an old quote from Harvard Business School professor Theodore Levitt that goes, “People don’t want to buy a quarter inch drill bit, they want a quarter inch hole!” One of the main insights from this statement is that businesses must shift their thinking away from an internal focus of what they produce, and instead […]
Category: Project Initiation
Shiny Projects vs. Clear Problems
Everyone loves shiny objects. We’re hard-wired from a very early age to be lured in by new things. Look no further than the “unboxing videos” phenomenon and you’ll realize the truth of this. Even I must confess that I REALLY enjoy getting my hands on something new, opening it up, and testing it out. Here’s […]